Seminar

PRIA: Does AI Understand Farmers Better Than PRIA?

Artificial intelligence is no longer just the future – today it already helps analyse customer feedback, find patterns in phone calls, and spot problems that might otherwise go unnoticed. But where is the limit? What information is suitable for AI analysis, and what isn't? Which decisions can be entrusted to AI, and when must the final word remain with a human?

Programme

Does AI Understand Farmers Better Than PRIA?

Speaker: Taavi Tamm, Head of Customer Experience at PRIA

Artificial intelligence is no longer just the future – today it already helps analyse customer feedback, find patterns in phone calls, and spot problems that might otherwise go unnoticed. But where is the limit? What information is suitable for AI analysis, and what isn’t? Which decisions can be entrusted to AI, and when must the final word remain with a human?

In this seminar we look at real-world examples of how PRIA uses AI to improve customer experience, and discuss together with participants what a trustworthy, human-centred public service could look like in the age of artificial intelligence.

Target audience for this seminar: PRIA clients, agricultural and rural entrepreneurs, advisors, partners, and anyone interested in discussing the role of artificial intelligence in improving public services.

Registration

5 / 45 spots filled

Date 14. October 2026
Time 13:00 –13:45
Location Ilmar Manninen
Organiser PRIA
Max. attendees up to 45 participants
Register