Does AI Understand Farmers Better Than PRIA?

7. Oct 2026 Uudised
Does AI Understand Farmers Better Than PRIA?

Artificial intelligence solutions create good opportunities for noticing customers’ concerns. Every customer contact provides valuable information that can be quickly analysed with the help of AI and acted upon. Taavi Tamm, Head of Customer Experience at PRIA (the Estonian Agricultural Registers and Information Board), writes about the topic in the special supplement “Agro”.

You can hear Taavi Tamm’s seminar “Does AI Understand Farmers Better Than PRIA?” on 14 October at 13:00 at the EPA2026 fair.

More information about the seminar: epamess.ee/en/sundmus/pria_1

Taavi Tamm’s article (in Estonian) is available on the PRIA website: pria.ee/document/8532

EPA2026 will take place on 14–15 October 2026 in Tartu, at the Estonian National Museum. This year’s main theme is “From Innovation to Artificial Intelligence”. EPA2026’s media partner is Maaleht, and its construction partner is Taveco Disain OÜ. More information: epamess.ee | facebook.com/epamess | instagram.com/epamess